Archive | Enterprenuers

Time Warner to Spin Off Time Inc. After Meredith Talks Fall Apart

Tags: , , , ,

Time Warner to Spin Off Time Inc. After Meredith Talks Fall Apart

Posted on 07 March 2013 by admin

Time WarnerTime Warner will spin off Time Inc., the nation’s largest magazine publisher, by year’s end, the conglomerate announced on Wednesday. Time Inc. will then be an independent, publicly traded company, while its former owner, Time Warner, retains its magazine-inspired name.

Time Warner had been trying to sell most of Time Inc.’s titles, including People and InStyle, to Meredith, which publishes magazines such as Ladies’ Home Journal and Fitness. A new merged company would oversee magazines with a similar audience — lifestyle titles appealing to a mostly female readership.

But those negotiations fell apart, and the New York Times reported just minutes before the Time Warner announcement that Time Inc. also wanted to unload its four iconic titles — Time, Sports Illustrated, Forbes and Money. Meredith was not interested in those titles.

While those more news-focused publications have many benefits for a company that also owns CNN and HBO, Time Warner seems to think its Time Inc. unit will be more valuable if kept together.

“A complete spin-off of Time Inc. provides strategic clarity for Time Warner Inc., enabling us to focus entirely on our television networks and film and TV production businesses, and improves our growth profile,” Time Warner CEO Jeff Bewkes said in a statement. “Time Inc. will also benefit from the flexibility and focus of being a stand-alone public company and will now be able to attract a more natural stockholder base.”

While Time Inc. remains the largest publisher, the entire magazine industry has been hit by declining advertising revenue. Time Inc. advertising revenue fell by five percent in fiscal year 2012, and Time Inc. announced in January that it would lay off roughly 500 staffers.

Time Warner reported $6.1 billion in profit that fiscal year, and $463 million of that came from publishing. That figure represented a 20 percent decline from the previous year.

Time Warner also announced Wednesday that Time Inc. CEO Laura Lang will depart once Time Inc. can stand on its own but will remain until a successor is found. She has been in the post since November 2011.

“Laura indicated to me that we should find a different kind of CEO for this new public company, and I respect her decision,” Bewkes added. ”She has been a great partner who has given Time Inc. forward momentum to make this transition possible, and I look forward to working with her to select the right leader to head the company as an independent entity.”

News article sources

Comments (0)

wpid-iEmpL76rrI.jpg

Tags: , , , , ,

Time Warner Will Split From Magazine Unit in Third Major Spinoff

Posted on 07 March 2013 by admin

Time Warner Will Spin Off Time Inc. Magazine Unit This Year

Time Warner Inc. will spin off its magazine business later this year, turning the nine-decade-old publisher of Time, People and Sports Illustrated into a separate publicly held company.

The board authorized management to proceed with the plan after a review of options, the New York-based media company said yesterday in a statement. As part of the move, Time Inc. Chief Executive Officer Laura Lang will step down from the role.

“A complete spinoff of Time Inc. provides strategic clarity for Time Warner Inc., enabling us to focus entirely on our television networks and film and TV production businesses,” Jeff Bewkes, CEO of the parent company, said in the statement. “Time Inc. will also benefit from the flexibility and focus of being a stand-alone public company and will now be able to attract a more natural stockholder base.”

The move represents Time Warner’s third major spinoff since Bewkes became CEO in 2008, letting the company focus on faster- growing businesses. Time Warner Cable Inc., the second-largest U.S. cable company, became independent in March 2009. Time Warner spun off AOL, the dial-up Internet service that is remaking itself as a Web publisher, later that year.

Time Warner’s magazine assets could be worth as much as $3.2 billion, based on estimates published last month by John Janedis, an analyst at UBS AG in New York.

The spinoff decision follows an attempt to divest some of Time Warner’s magazines to Meredith Corp., the Des Moines, Iowa- based publisher of Better Homes and Gardens. The two companies had discussed a deal that would pair Time Inc.’s lifestyle and entertainment magazines with Meredith’s women-oriented lineup, which includes Family Circle and Ladies’ Home Journal.

The magazines would have formed the basis of a new publicly held business focused on women, a person familiar with the matter said. In that scenario, other Time Inc. publications, such as Time and Fortune, would have stayed with Time Warner. The talks broke down after Time Warner decided it wanted to unload all 21 publications at once, the person said. That led the company to push ahead with the full spinoff of Time Inc.

Shares of Time Warner rose as much as 1.4 percent to $56.25 in extended trading after the announcement. Meredith’s stock dropped as much as 2 percent to $39.50.

Meredith said yesterday that it remains opened to talks.

“There are natural synergies between our two portfolios; however, we respect Time Warner’s decision and certainly remain open to continuing a dialogue on how our companies might work together on future opportunities,” Meredith CEO Stephen Lacy said in a separate statement.

Time Inc. has posted sales declines in five of the last seven years, making it the biggest laggard among the company’s divisions. Revenue fell 6.6 percent to $3.44 billion last year, reflecting broader declines across the U.S. magazine industry.

The slowdown has put pressure on companies to divest print- media assets. News Corp. (NWSA) CEO Rupert Murdoch, who built his media empire on newspapers, agreed last year to split slower-growing publishing businesses from his more valuable television and film operations. News Corp.’s trove of newspapers, which includes the Wall Street Journal and the New York Post, will become a separately traded public company by June.

The Time Inc. spinoff would rid Time Warner of its original business, ending its long history in magazine publishing. Time Inc., which was founded by Henry Luce and Briton Hadden in 1922, became the foundation for Time Warner, one of the largest media companies in the world. After entering the television business, the company eventually acquired a controlling stake in movie studio Warner Communications in 1989 and became Time Warner (TWX) the following year.

Bewkes has a background in television, having started at Time Warner at its HBO cable channel. After climbing the ranks to CEO of that division, he became chief operating officer of the parent company and then CEO.

Lang, meanwhile, became Time Inc.’s CEO in January 2012 after working as an advertising executive. She will stay with the company until a successor is found.

“I have decided that taking the company through a transition to the public markets is not where my passion lies,” she said in a note to staff. “Jeff has been extremely supportive and I am committed to working together with him on recruiting the right person to lead Time Inc. at the spin.”

Time Inc., the largest U.S. magazine publisher, has struggled to shift from print to the Internet, where ads command lower rates.

“Although change can be unsettling, I am confident that you have the fortitude to stay focused on what Time Inc. does better than anyone: produce great journalism that your readers and audiences love,” Bewkes said in a memo to employees. “That great legacy will live on as Time Inc. embarks on this new journey as a publicly-traded company.”

Issues of Time magazine are for sale at a newsstand in New York on Feb. 13, 2013. The Time Inc. unit, currently the largest U.S. magazine publisher, has struggled to shift from print to the Internet, where ads command lower rates.

Issues of Time magazine are for sale at a newsstand in New York on Feb. 13, 2013. The Time Inc. unit, currently the largest U.S. magazine publisher, has struggled to shift from print to the Internet, where ads command lower rates. Photographer: Mario Tama/Getty Images

News Sources: Bloomberg

Comments (0)

Online Business – 8 Powerful Reasons To Start Your Own

Tags: , , , ,

Online Business – 8 Powerful Reasons To Start Your Own

Posted on 11 September 2012 by admin

online business

online business image by SEOPlanter

Online Business – 8 Powerful Reasons To Start Your Own – online business

I wish I had discovered the magic of online business earlier in my life. The benefits of having one are enormous, and there’s no major risk for starting one of your own as of today. So allow me my fellow reader to give you some of the great reasons for starting your own online business right now. Here we go…

1. The Market Potential

Let me spare you the huge numbers and statistics of the enormous Internet growth. It has made a huge impact in our lives, the way we communicate, and of course, the way we shop. Utilizing the Internet, your market is not narrowed to where you geographically live. Your products can be sold to anyone with an Internet connection world wide, without limits.

2. Don’t Have Your Own Products?! So What…

Well, the beauty in online business is that you do NOT need to have your own products. There are countless affiliate programs in the net with astonishing products, a wide variety of products, for you to market. The products range from nutritional supplements, cleaning products, pet care products, long distance services, books, tapes and hundreds of other products that you will personally love as well.

3. The Network Style Of Business

Here’s a little ‘secret‘: The secret for wealth is having the following two kinds of income – Residual and Leverage income…

With residual income, you get paid for a work you did once. It’s the do-it-once-get-paid-forever style of income. Leveraged income is where you get paid for work which is done by others on your behalf. Utilizing the online affiliate opportunities, you can build a network of people, your own affiliate network, which brings you those two powerful kinds of income.

4. An Auto Pilot Business

The real and proven online affiliate programs provide you with the powerful, MUST have tools to maintain your online business. You get your own websites; A tracking software to track your sales, your marketing campaigns or your network of people; An automatic contact manager to follow-up with potential leads or your network and more. Moreover, all of the orders processing and shipment management is done on your behalf, without lifting a finger. The best part is…

You can join some of those great affiliate opportunities for free. You get the tools and the system, without being charged.

5. A Part Time Kind Of Business

If you have a ‘regular’ job, you can promote your online business on a part time basis. 5 to 10 hours a week would be good enough. You can start your online business part time until you have enough income that can gradually replace your current job.

6. The Wheel Was Already Invented For You!

How do you promote your online business? Well, as the cliche’ says, you do NOT need to re-invent the wheel.

The real online business opportunities provide you with a system. The system includes detailed information on how to promote your business, what exactly should be your next step and plenty of training and support for any wonders you might have. Your success is also theirs, so they are willing to invest in you with proper training and support even before they see a penny from you.

7. The Money You Need To Invest

As in any other kinds of businesses, it would be naive to think that you can build your online business without investing a dime. However, the beauty in online business is that there are no huge investments involved. Let me explain…

If you join a good affiliate opportunity, you’re already freely provided with the basic, MUST have tools to run your business. You are also provided with free and proper training so you would make wise choices. As you will also learn, there are many free to low cost online marketing methods to promote your business effectively. Not to mention the huge amount of freebies that can be easily found online.

8. Your Working Day…

Here’s the best part: Combine an auto-pilot, part time business with leverage and residual income, and you get eventually what we truly desire – control over our own time. Isn’t that what we all desire?

We desire control over our own time either to spend it with our beloved ones, travel the world or pursue our hobbies. We want to spend our time on the things that really matters, not on following the 40-40-40 plan (that is, working 40 hours a week, for 40 years, and be left with $ 40 in the bank).

These are 8 reasons ONLY that make online business a great opportunity to rebel against the void “safe, secure, regular job” as some might be thinking. Of course, as in any other businesses where great promises exist, false online opportunities are quite wide as well. Make sure you choose the right online opportunity, that is willing to train you, guide you and provide you with the proper MUST have tools to succeed.

I know it all sounds great and for some it might sound too good to be true. Let me just say this: It is all up to YOU. The ONLY thing that can make this a success or failure is YOU. If you are willing to learn, be persistence and invest some of your time, you will grab those great benefits.

Comments (0)

50 Surefire Business Card Tips

Tags: , , ,

50 Surefire Business Card Tips

Posted on 14 August 2012 by admin

business cards

business cards image by dnnrsr

50 Surefire Business Card Tips – business cards

Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:

Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your company do.

Order them in large numbers. By ordering 1000 your cost per card will be significantly lower than if you ordered 500.

Even if you can produce your business cards at home using an inkjet printer, have your business cards professionally made by a printing company. Your business card will be the first impression your prospects receive of your business, so let them convey the best possible one.

Avoid using standard clip art as your business logo. A logo brings credibility and brand awareness, so before you invest in business cards have a logo professionally made for your business. Nowadays, there are online companies that can produce a professional logo for as little as $ 25, so there is no excuse for not having one made.



Put up a website and use the URL in your business cards. If you don’t have a website, people will notice the absence of a web address in your business card and, depending on the business you are in, it may make you lose credibility.



Keep all the information in your business card current. If you changed address or phone number, don’t scratch the old number and write down the new one by hand; get new business cards.



Keep your business card simple. Don’t use too many fonts or try to cram too much information in it. Try to use a pleasant layout and make sure that your main message (your tagline or your unique selling proposition) doesn’t get lost.



If you live in the US, limit your business card size to 3.5″ x 2″. Anything bigger will not fit in standard card holders and your card may end up in the trash. Business cards in Europe tend to be larger, but so are the wallets and card holders.



Make sure that your business card reflects your image. If you are an artist or a graphic designer, it is OK to use trendy colors and fonts. If you are an investment banker, a sober layout and colors such as blue or gray work better.




Your business card is an integral part of your brand or corporate identity strategy. It should follow the same graphics standards as the rest of your communications material (stationary, brochures, letterheads, etc.).



Find a way to make your business cards stand out. I’ve seen business cards with one of its corners cut in an angle, or with an interesting texture, all of which makes your business card stand out of the crowd. The best one I’ve seen is from an interior designer, who used a hologram to show a room before and after a redesign.



Make your business card easy to read: use high contrast between the background and the type. Light background with dark type works better.



After your logo, your name should be the largest piece of information on your card.



Make sure that all the information on your card is printed in a large enough typeface to be easily readable.



Run your business card copy through a spell checker and double-check your contact information.



Keep your business cards with you at all times. Keep a stack in your car, in your house, in your office, and in your wallet.



Leave your business cards in billboards at supermarkets, schools, stores, libraries, etc.



When giving away your card, give two or three at a time, so that your contacts can in turn distribute them to other people. This will not only help you distribute them faster, but will generate a beneficial “endorsing effect”.



Include a business card with all your correspondence. People may throw away the letter, but will usually keep the business card.



Make your business card go the extra mile: use the back of the card to print more information: special offers, checklists, schedules, etc.



Throw in a business card in every product you ship.



Send a business card with any gift you send, instead of just a card with your name.



Scan your card and use it as an attachment to emails.



Use your business cards as name tags. Get a transparent plastic cover with a pin, and attach it to your lapel. Wearing it on your right side tends to make it more noticeable.



Use your business card as a name tag on your briefcase. Make sure that your company logo and tagline are visible. This way, your business card will turn into a “conversation piece” during plane rides, which may help you meet interesting people and good business contacts.



Use your business card as an ad: many publications offer “business card size” classified ads. If you design your business card properly, it can double up as an ad in those publications.



Don’t give your business card too quickly. It may be perceived as pushy. Try to establish a conversation with your prospect first. For example, ask them what do they do. That will usually prompt them to give you their card. That is the perfect moment to give them yours.



Don’t try to give your card in situations where many people are giving them to your prospect. Wait for a moment when you can capture your prospect’s attention span.



Another tactic you can try when your prospect is overwhelmed and can’t pay you enough attention is to send your card by mail. Pretend you ran out of business cards and ask for theirs. Then, mail them your card and take the opportunity to drop a follow up note.



If you have a mobile phone number or a direct phone number that is not listed in your business card, write it at the back of your card before handing it out, and tell your prospect that you are giving them your direct number. This will make your card more important, and less likely to be lost or thrown out.



Another way of increasing the chances that your prospect will keep your card is by printing valuable information on the back, for example important phone numbers (local police, hospitals, etc), a calendar, or a football schedule.



Offer to hand out cards of complementary (non-competitive) business people in exchange for them distributing yours. An example of non-competitive businesses is real estate brokers and mortgage brokers.



If somebody gives you their business card, you should give them yours in return.



Always give your business card face up.



Take a cue from Far East business people, who hand out business cards with both hands. It helps give the impression that your business card is something very important.



If you conduct business internationally, use the back of your card to print a translated version of your business card in your customers’ language. Even if they have no problem reading English, it will be a classy touch and they will appreciate it.



If you sell different product brands and want to put their logos on your business card, print them in only one color. Using each logo’s brand colors could make your business card look chaotic and busy.



Create a business card in magnet form. Magnets are widely used, to hold important papers on the refrigerator door at home and on file cabinets at work. They are always visible and always get read.



When receiving somebody else’s business card, don’t put it away immediately. Instead, keep it in your hand for a while you talk to your prospect, or place it neatly over the table, and try to develop a conversation based on the information on the card.



Use the back of the cards you receive to write down important facts about the persons who handed them to you. It will help you enormously when you follow up with them.



If you are in a profession where relationship selling is important, it may be a good idea to include your picture in your business card (i.e. real estate brokers).



Even if your business is a sole proprietorship, you can still use “account manager” as your title instead of “owner” or “president”. If you do sales (and we all do) “account manager” is a perfectly appropriate title, and it will give the impression that you work for a larger company.



Use logos of organizations that you or your business belong to in your business cards. They are an easy way to provide instant credibility to your business. For example, if you operate a repair shop you can display the logo of the National Institute for Automotive Service Excellence (ASE) or the Triple A (AAA). (Check with them first about the terms of use).



If you participate in affiliate programs online, you can still use business cards to promote your affiliate links. Use the name of the affiliate company as the company name, use ‘partner’ or ‘associate’ as your title, and the URL of the directory or web page where you have placed your affiliate links as your web address. Just because affiliate programs are online doesn’t mean that you can’t use off-line marketing methods to promote them.



If you need to give cards to different kinds of prospects (for example if you are a student looking for work), make business cards with just your name and contact information, and attach custom made self-adhesive labels at the back with information of interest to each specific prospect.



Include an information email address (for example: info@yourdomain.com) that is set in autoresponder mode, that automatically triggers an email message with full information about your product, service or company. This will increase the effectiveness of your business card since you will give your prospect much more information that you can fit in a card.



Take good care of your business cards. Keep them clean and crisp in a cardholder. Don’t give away cards that are bent or damaged.



Try to get a cardholder with two pockets. That way, you can use one for your business cards and the other one for the business cards you receive.



Keep all the business cards you receive neatly organized in a rolodex. It will save you time and will provide you with a database of contacts with whom to build positive business relationships.



Collect all the business cards you can find, even if you don’t need them. Together, they will act as an “idea file” that will provide you with valuable tips that you can use to design your business cards.

Comments (0)

Tags: , , , ,

Entrepreneurship – Social Entrepreneur – Entrepreneur Magazine – What’s Entrepreneur

Posted on 22 April 2012 by admin

Entrepreneurship – Social Entrepreneur – Entrepreneur Magazine – What’s Entrepreneur –
Being in business. What does this mean? Are we tend to not all dumb accident trade on the arrangement of enormous enterprise utopia? We are all in business simply by the character of who we are and where we live. No not simply Americans but all of us. Even the Dani and the Yanamamo, these individuals “primitive” within the rainforest.
Each folks trade, sells (for one thing), obtains, wants and consumes! We have made. We tend to are all entrepreneurs cosmic. So qu’obtenons us to be businessmen? Souci, entertainment, power, laughter, greed, humility, silver, toys, sex, love, hemorrhoids, heart attacks, satisfaction, reinforcements, disappointment, I amplifying, bankruptcy, wealth, clothing, disdain, simply about everything! And… that of the utmost importance simply another typical day at the workplace (or store or trolley or itinerary or no matter). The superb issue is that we tend to have this tendency to take therefore incredibly serious. I used to be speaking, giving private lessons, and consultation with business people, including my very own corporations, now for pretty much thirty years and one in all the foremost interesting things that I noted is that in extending tendency to need to be content. After all this has nothing to try to to with business in the slightest degree and everything to do with our domestic people, nonetheless we filter through our business lives. Here I would really like coaching people the way to sell higher, a lot of efficiently, effectively introduce myself and so on but in all my conferences I realize myself constantly remind everyone, as well as me, that this is a game indeed, is what this business is… a game – additional succinctly a game in an exceedingly movie. Like a chess match during a production by Fellini. Ah, madness and fantastic thing about it all. This is a state of affairs that we have invented to conduct ourselves in therefore many different realms of existence. Purpose: If you actually attempt to play the game, game to win. Along the means, take time to appear beyond all this wildness. Perceive the comedy in it, even the comedy of the tragedy. It’s correct to mock it and your individual as a result of I suppose it is a condition. Geez, if I might not laugh I’d have cried myself into extinction long ago. Think of all the things that this substance unworthy business took you thru, to tiny things, a significant substance, the modification of life and silly situations. Sit back and watch it. Now do not get too laborious on yourself. No wallow in regret and don’t think you know any. Have a look at it in perspective. Hey, there are masses of folks who would offer their left arm to be passed by the type of substance you even losses. And play with it and get pleasure from it.

Comments (0)

Tags: , , , , , ,

Avoid Taking Lessons On Entrepreneuring From The Wrong Person(s)

Posted on 21 April 2012 by admin

Avoid Taking Lessons On Entrepreneuring From The Wrong Person(s) – entrepreneur

When You Don’t Have A Mind Of Your Own, Everybody Becomes Your Adviser

There was one thing common to most of the people who kept offering me advice, that I gradually came to realize – especially after following some of it and suffering unbelievable hardship as a result.

It was the fact that few (if any) of them had done what I was trying to do before – or even knew anyone who had, remotely. To put it another way, these people were all offering me advice based on experiences they had NEVER had! Over time, and after recovering some, I learnt to only “listen” to them without “hearing” whatever they said, and found I was better off.

Thankfully, my extensive reading has helped me discover that I am not alone in feeling this way about those who offer advice in this manner. Robert Kiyosaki, in his book Rich Dad, Poor Dad Warner Books Edition, May 2000(page 154, paragraph 2) wrote about people he had encountered who had questioned his unorthodox investment strategies. Just like those I described, he said they had never done it before, and yet insisted on telling a person who was doing it why s/he should not! Now, how reasonable is that?

You cannot acquire experience by making experiments. You cannot create experience. You must undergo it” – Albert Camus

Know when to tune out. If you listen to too much advice, you may wind up making other people’s mistakes” – Ann Landers

This does not mean that only persons who have had experience doing what you are engaged in can advise you. I am only saying that you need to find a way to properly evaluate the potential “worth” of advice offered you, by carefully studying those who offer them, and the circumstances under which they do so, BEFORE deciding to use such advice.

In my article titled Do You Need A Business Plan, If Your Biz Idea Is New, Untested Or Unproven? I pointed out that Cynthia Kersey(Author of “UNSTOPPABLE: 45 Powerful Stories of Perseverance and Triumph from People Just Like You“), in her book described experts as having an “ego investment” in the very thing that they are considered “expert”. As such, they might sometimes struggle to be objective in giving you advice – depending on how they see what you want to do.

Especially instructive, I believe, is the additional point I made that an expert could even be someone who once had to struggle – in the past – to secure marketplace acceptance(for what was then an unproven idea), and is now successful, plus a respected authority in his/her field. Such a person may not always maintain an entrepreneurial mode of thinking or could develop what I call an “expert’s mindset”. A good example of this is probably seen in the quote below:

640K ought to be enough for anybody” – Bill Gates, 1981

Other authentic achievers have expressed similar sentiments to the one mentioned in the last paragraph. In my ebook titled How To Help Your Child Discover His/Her Purpose In Life, I warned the reader/parent against taking advice from others indiscriminately (see excerpt below):

—–Start Of Excerpt—– First, I will borrow from Henry Ford who once said:

The moment one gets into the expert state of mind, a great number of things become impossible” – Henry Ford

Henry Ford reportedly distrusted experts, believing they were too familiar with the reasons that something could not be done.

James R. Cook(Author of The Startup Entrepreneur) wrote that it is important to keep in mind the fact that sometimes those we ask for advice will give us responses based on how what we want to do affects them. In other words, what they tell you CAN be determined by whether what THEY think you wish to do(or the implications of it) will have positive or negative consequences for them.

Following from the above, I will end by saying that in exploring ways to give your child a head start in life, you might want to focus on discovering what works, and not just what someone else thinks will not. Maybe you’ll end up being the one (or one of those) who discovers the better way of doing it. If you fail to give it a try, you – and YOUR child – stand to lose more than you are likely to gain. —–End Of Excerpt—–

There Is A Bigger Threat To The Startup Entrepreneur

But then the problem posed by the foregoing individuals(who want to give advice), to the baby entrepreneur is even mild.

What about when aspiring entrepreneurs, are made to believe that a certain group or organisation can help them prepare to go into entrepreneuring successfully? What about those instances when they have to entrust themselves into the hands of an elite group, that supposedly specializes in providing education crucial for entrepreneurial survival/success?

The legitimacy conferred on such organisations by large institutions (some international in nature), make them potentially powerful in terms of the impact they can make on those who are exposed to them. Some are funded to provide support for establishment of small businesses and other entrepreneurial ventures.

However, the ones I am really concerned about are those run by persons who lack practical experience in entrepreneuring. They are the ones who (tend to) do things that prevent the aspiring entrepreneurs from getting a fair and impartial opportunity to pursue their dreams. Or how do you explain the case of an organisation, in trying to “admit” participants into its programme for entrepreneurs, deciding that aptitude tests will be the best way to determine people who qualify to join?

I concede that the foregoing may not happen in ALL cases, but my experiences suggest that the instances when they do occur are significant enough to warrant attention. (To be fair, there are probably more of such people/organisations in my part of the world, than will be found in developed societies where recorded accomplishments of past/present entrepreneurs have – over time – influenced the “thinking” about how to develop entrepreneurial talent).

These people/organisations frequently lack “real-world relevant ideas” about how to help those who come to them successfully launch their entrepreneurial careers – and often neglect to engage those who do. In many cases, they possess degrees/qualifications from business schools, which have been variously described – by veteran entrepreneurs – as being preoccupied with teaching about “what is possible“.

Certain accomplished entrepreneurs – some of who succeeded despite having little(or no) formal education for instance – have pointed out that business schools often lack understanding of the essential roles played by the creative instincts and desires of the entrepreneur, the brute stamina s/he applies in meeting the challenge of adversity in form of repeated disappointments, market place rejection etc – AND the equivalent potential benefits those experiences afford the willing entrepreneur, towards achieving desired success(es).

while formal schooling is an important advantage, it is not a guarantee of success – nor is its absence a fatal handicap ” – Ray Kroc

A Business Owner Is NOT Necessarily An Entrepreneur!

By the way, let me point out here very clearly that NOT every business owner will qualify to be called an Entrepreneur – in the true sense and meaning of the word. I hasten to make this point because some people would argue that the organisations I write about usually invite successful “business owners” to speak to aspiring entrepreneurs.

There are specific qualities peculiar to the person who is a true entrepreneur – the most important being related to their mental attitudes or psychological dispositions. Many so called business owners tend to lack such qualities, which is probably why they never achieve the heights that those described as entrepreneurs do.

Entrepreneurs frequently pioneer new ways of thinking and doing things – which implies that they have to challenge existing norms, and fight resistance to the changes they propose over sometimes protracted periods. As a result, they often get described by others as “unreasonable” for their seeming unwilligness to accept “what is” (i.e the status quo), and their insistence instead, on influencing action towards “what(they believe) can be“: eventually bringing about changes which, quite often, benefit others. The following quote illustrates the point being made here quite well:

The reasonable man adapts himself to the world; the unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man” — George Bernard Shaw

Business owners of the type I describe are often persons who start a venture based on the new “order” established by an entrepreneur who successfully introduced a new way of thinking or doing things.

So you see, the entrepreneur tends to be a leader and change agent, who never accepts the status quo and is always looking for a way(s) to improve or make things better. Other people tend to be willing to leave things as they are, and carry on as they have always done.

In my article titled Should You Quit Your Job or Start Your Business Part-time? I expressed the following opinion: “most of those who are risk averse are NOT likely to willingly expose themselves to enough of the ‘educative’ experiences that will mould them into fully fledged entrepreneurs. Such people remain in my opinion better described as business owners. “

IMPORTANT CLARIFICATION : I use the term “Business Owner” in this article, to describe – in the simplest, most basic sense, someone who runs a business of his/her own, in certain cases employing a number of people. Note that this person may or may not be employed on a normal day job. It does not equate to the much more sophisticated “Business Owner” concept described by Robert Kiyosaki in his work on Cash Flow etc.

Organisations Run By “Realists” Cannot Teach Entrepreneuring

Organisations run by people who have not experienced the excitement and thrill of successfully pursuing seemingly unachievable entrepreneurial goals, with limited resources, tend to be focussed on what they consider “reality”. That attitude ultimately stifles the budding entrepreneur’s instincts, leaving him/her seriously lacking in the ability to increase his/her chances of success, by developing – and competently applying – an essential innate “sense”:intuition.

Without hands-on experience, the teacher will likely struggle to communicate effectively a subject that is practical, to the learner. People who run the organisations I describe here need to understand that if they lack entrepreneurial experience, they are very unlikely to be able to adequately prepare the minds of startup entrepreneurs for what they are going to face. Teaching concepts written in books can be quite boring for the “learner”, if the teacher is unable to add real-life perspective using true stories, and anecdotes(plus simulations, games etc based on real-life situations).

It would be logical to expect that most of what a prospective entrepreneur will be taught are things that s/he would encounter in the process of starting/running a business. So, it follows that the person to “teach” the aspiring entrepreneur would be someone who has acquired first hand knowledge and expertise deriving from “hands-on” experience – and/or close association with “authentic” others who have had such experiences. Incidentally, the latter approach was employed by Napoleon Hill to write famous books like Think and Grow Rich, Success Through A Positive Mental Attitude etc

Summary

Organisations that wish to teach or support entrepreneurs must be prepared to engage other entrepreneurs with appropriate knowledge and experience to help them – in advisory roles, or better still as leading players(teaching, coaching/mentoring etc).

In my opinion, there is no role in the process of educating aspiring entrepreneurs, for aptitude tests – absolutely none! Their use can in fact do more damage than good to those who have to take them. Many of the renowned entrepreneurs that we know today, are(or were) people who in their early childhood or later years either had problems with formal schooling, or failed to complete it for reasons such as a desire to pursue an idea for a new business. True stories of university/business school dropouts, who later returned – on invitation(having achieved phenomenal successes) – to give speeches to graduating students at institutions they never finished from, abound – and confirm the point being made. THAT should tell you something! : – )

FINAL WORDS: In searching for advice to help you make good progress in your entrepreneurial journey, you may find that you get more offers than you can cope with. To make sense of it all, you will need to do a lot of careful listening and thinking. The ideas offered in this article can help you intelligently decide WHO to listen to, or take seriously, andWHEN. You can therefore increase your chances of picking the best advice by applying them.

To your success!

Related Articles: 1. When I Quit My Job, They Called Me Mad – And I Felt So, So Sorry for Them! 2. Should You Quit Your Job or Start Your Business Part-time? 3. Why I Do What I Do The Way I Do It 4. Practical Guiding Philosophies For Entrepreneurial Success

Comments (0)

Tags: , , , , , ,

An Internet Business Opportunity Entrepreneurs Reality Check – Entrpreneurship

Posted on 10 April 2012 by admin

An Internet Business Opportunity Entrepreneurs Reality Check – Entrpreneurship – entrepreneur

So you want to learn the internet business marketing secrets to make money by starting an internet business? Do you feel like an internet business entrepreneur that is just waiting for the best opportunity to strike it rich with? You know that the internet is a hot money market and you want to get your share! If there’s money to be made, you’ll find a way to make it! The only things you need are an income source, and the resources to market it. Once you have them, it’s all downhill from there!!

…Right?

Well, let’s take a brutally honest approach to analyzing your hopes of being an internet business entrepreneur. There are thousands of other entrepreneurs out there just like you who are just waiting for the chance to start their own internet business and make an insane income from the internet. That’s alright though, because any good internet business entrepreneur knows that there is always a way to make money out there.

The beginnings of any entrepreneur’s business are what ultimately what define their long term success. This not only applies to any successful internet business entrepreneur, but to any entrepreneur in history. That’s right! I’m not even speaking specifically about our modern culture! Throughout human history, entrepreneurship has been always centered on one basic, broad concept. We hear all too often today, but rarely give it a second thought. Here is the golden rule for any entrepreneur, whether an internet business entrepreneur, a small business owner, or perhaps even an entrepreneur who is looking for the chance to start a business.

Entrepreneurship comes down to the ability of finding a need of the people and filling it.

We all know this is common knowledge. However, what happens all too often with internet business entrepreneurs is that they get caught up in the hype of a last chance offer or internet business opportunity, and forget to question if it fits the definition of entrepreneurship. Now, I’m not saying you can’t be successful with these things. The problem is that entrepreneurs get hyped up in thinking they’re all set for wealth because they have the best internet business program out there. They know that all they need to do is execute the pre-written plan they were given to achieve success. They may very well make money with any given internet business opportunity. Then, after a little success, they tend to convince themselves that they have become a true internet business entrepreneur and have accomplished exactly what they set out to do originally.

Well, if they were successful, what’s wrong with thinking that?

The problem is that they have diluted the idea of being an internet business entrepreneur so far that it would be unfair to even consider them an entrepreneur. They may have had some success, but were they really an entrepreneur? This is where the men separate from the boys.

They are not entrepreneurs they better fit the definition of an Opportunist.

So what? They were successful right? What’s the difference anyway?

The difference is this: Entrepreneurs find the need and fill it. Opportunists fill the need, but weren’t the ones to find it. Now, when someone hears the word “opportunist,” it usually carries a bad connotation. This is not the case. Opportunists are simply different than entrepreneurs. No one ever said they were less successful than entrepreneurs.

If you don’t agree, think about the very famous, successful man we all know is without a doubt the world’s greatest opportunist. Who would that be? Here are a few hints. He didn’t find the need, but he knew two entrepreneurs who found the need. He even worked for the entrepreneurs who filled one of the biggest needs in history. He didn’t even invent the product that filled this need, but most people who use this product don’t know that. Do you know who it is yet? Here are a couple obvious hints. To this day, his products are inferior to his competitors’, but he still leads the industry. He made his wealth through quality marketing, not a quality product. If you still don’t know, here is the giveaway: He is the richest man in the world! Bill Gates, of course! Bill Gates is the greatest opportunist in history. But he still wasn’t an entrepreneur.

So what? He’s the richest man alive!

Yes, he certainly is. But that doesn’t make him an entrepreneur. Steven Jobs and Steven Wozniak are the real entrepreneurs of the Computer Industry. They both are successful, but they were caught off guard by an opportunist with a vision. They could have very well had a virtual monopoly on computers to this day, but an opportunist stole it from them.

Alright…Well what’s so good about being an Entrepreneur then?

Well… Umm… it sounds good to say you’re an entrepreneur? No, that can’t be it. Uhh… Everyone wants to be an entrepreneur? No, that’s not it either.

The brutally honest truth is that being an entrepreneur is not all that it’s played up to be. It involves a high risk of failure, and the bottom line is most people aren’t going to take that chance. Also, it’s good to remember that there is absolutely nothing wrong with being an opportunist. Sure, you’ll have to factor in your own ethics. But, speaking monetarily, there is nothing wrong with being an opportunist.

With almost every entrepreneur we know of, there are opportunists that follow. Michael Dell founded Dell Computers on the idea that people would want computers built to their custom specifications. He was and still is very successful with this. Soon, Hewlett Packard, Compaq, Gateway, and many more adopted his principles into their business models. Many people would label what you now know as opportunists to be entrepreneurs.

Many people who declare themselves “internet business entrepreneurs” are really internet business opportunists. Many successful network marketers would call themselves entrepreneurs, but they are really network marketing opportunists. The real entrepreneur is individual that came up with the idea of network marketing. He found a need for a business model that would utilize ambitious individuals who had no product to sell on their own, but still sought a way to earn an income through marketing a product.

Entrepreneurship is one of the many subjects of common knowledge that few people think twice about. There are thousands of people out there who say want to be entrepreneurs that don’t even know how to define “entrepreneur!” If that entire group was to eventually find success in internet business or any business at all, the chances of the majority of them becoming a true entrepreneur are very small. I would estimate that about 98% of them, if successful in the long run, are opportunists and not entrepreneurs.

Any given successful entrepreneur knows the concept described in this article all too well. That’s most likely because at some point, they lost some aspect of business to an opportunist who picked up on what need they are filling and how they are doing it. Steven Jobs and Steven Wozniak would be able to describe in detail the shear frustration of this.

So if you really do believe that you want to be an entrepreneur, think about the golden rule. What is the need you will fill and how will you fill it? If you can come up with some answers for those two questions, you very well may be on your way to success. Don’t forget to get a patent, trademark, and/or copyright though!

*On a personal note, I will take a shot in the dark and say that you’re probably wondering what right I have to speak so bluntly about this subject. Maybe you’re wondering what my experience and qualifications are. Perhaps you’re ever curious about my own entrepreneurial endeavors. I’m not going to come out and spill the details of my entrepreneurial endeavors, but take a good look at this article and the information presented, and how it is presented. Maybe you can figure it out!

Comments (0)

Affordable Price for Trade Show Exhibits Product

Tags: , , , , ,

Affordable Price for Trade Show Exhibits Product

Posted on 22 March 2012 by admin

As a business owner, promoting your own company will be the most important task that you should do. There are a lot of promotion options that you can find when you want to show off your company’s name. Join in an exhibition will be the right solution that you can do if you want to make your company’s product become more popular.

It is a good choice for you when you try to find widest selection of trade show product from Exhibe.com. This company will help you in getting the most appropriate choice of trade show exhibits. There are various kinds of high quality trade show product that can be found in here. If you want to make a great design of a trade show product, you can find help from their customer service. They will be ready in giving you the best service for trade show work. You can order trade show exhibit designs in here. Besides that, this company also gives you affordable price for their entire booth. It is good for you to order lightweight materials that will make your exhibition become perfect.

They provide custom trade show exhibits which is manufactured from US. You can get widest selection of booth frames that will make your booth unique. This is the best method for you if you want to make your business become more successful.

Comments (0)

Tags: , , , , , ,

After Selling Seek To F-Secure, French Entrepreneurs Land $3M For Ezakus Labs – TechCrunch

Posted on 14 September 2011 by admin

French entrepreneurs Christophe Camborde and Yannick Lacastaigneratte, who founded cloud storage storage Steek and sold it to F-Secure for close to $40 million in 2009, are apparently at it again.


A year after founding a company called Ezakus Labs, which has yet to launch a product, they’ve raised $3 million in funding from Idinvest (formerly AGF Private Equity) – for those who understand French, check our coverage of the news on TechCrunch France.


Not much is known about the company at this point, but here’s the buzzword-laden pitch from the press release:



The company features a groundbreaking audience targeting service allowing publishers and advertisers to easily set up social profiling offers with a cutting edge precision compared to the current standards.


Groundbreaking and cutting edge? Clearly, it’s a revolutionary, next-generation service.


For what it’s worth, Idinvest is an investor in several successful French companies, including Meetic, Criteo, Viadeo, Deezer and Dailymotion.

Comments (0)

Tags: , , , , ,

Top Entrepreneurs Warn Congress: PROTECT IP Will Stifle Innovation & Hurt Job Growth – Tech Dirt

Posted on 14 September 2011 by admin

Lots of people have been speaking up about why PROTECT IP is a terrible, terrible idea that will have massive unintended consequences for innovation online. We’ve seen the biggest names in venture capital tell Congress that PROTECT IP would chill investment in new innovations. We’ve seen top technologists explain how PROTECT IP messes with fundamental infrastructure and security elements of the internet. And we’ve had a bunch of well respected law professors explain to Congress that the bill is almost certainly unconstitutional.


One voice has been missing, however: the actual tech entrepreneurs and startup execs who will be impacted most directly, because PROTECT IP will put both the costs of compliance and the burdens of liability directly on their shoulders. Entrepreneurs are famous for staying out of policy debates like this. This isn’t a surprise. Entrepreneurs are focused on building the next great innovation and the next great company — creating lots of new jobs both directly in their companies and via the new innovations and platforms they create.


PROTECT IP is such a dreadful, job killing bill that it’s finally sparked entrepreneurs to speak out. A large group of entrepreneurs, both well known and less well known, have teamed up to send a letter to Congress warning about the impact of PROTECT IP, and asking them to reject this bill which is nothing more than an attempt to give a handout to the entertainment industry. Over 135 entrepreneurs have already signed on (yes, including me). Collectively, these entrepreneurs have directly created over 50,000 new jobs in their companies, but more importantly have created hundreds of thousands, if not millions, of jobs via their innovations, platforms and services.


It’s great to see such a diverse group of startup entrepreneurs — many of them serial entrepreneurs — team up on such an issue. The list of participants includes folks like Evan Williams, the founder of Twitter and Blogger, Ian Rogers, the CEO of TopSpin, Mark Pincus, founder and CEO of Zynga, Dennis Crowley, founder & CEO of FourSquare, Joel Spolsky from StackExchange & Fog Creek Software and Reid Hoffman of LinkedIn. It includes people like Chris Shipley of Guidewire Group, who for years ran the DEMO conferences and Tim O’Reilly (who I’ll just assume you know because you’ve read the books he’s published). It includes entrepreneurs from great platforms like Kickstarter, IndieGoGo and GiltGroupe. And there may be some names on the list that you might not recognize today, but who are building the next generation of great startups to produce services that you will use in the future. It’s really a who’s who of entrepreneurs who helped build the key internet services you use today and will use in the future — and they’re all quite reasonably scared of what PROTECT IP means and how it will chill innovation in the startup community.


All of us who put together this letter want to make sure that the voice of entrepreneurs is heard loud and clear — and as such, we’re still accepting additional signatures from entrepreneurs. If you’ve been a founder or held a job-creating role at a startup, please sign the letter as well, following the instructions at the top of the document, and we can continue to make sure that the voice of the folks who really create new jobs and support the economy are actually heard from in DC.


Members of Congress and the President claim that they’re focused on passing legislation that creates jobs. So why are so many pushing for PROTECT IP, when the companies who actually innovate and create the new jobs for the future are so against it?

Comments (0)

Advertise Here
Advertise Here

Resources and Stats

You might also likeclose